Resistance Management – Your Strength in Advisory Services
As an agricultural retailer, you’re in daily contact with farmers. You don’t just supply crop protection products, seeds, and farm inputs – you’re also a key advisor when it comes to efficacy, cost-effectiveness, and application strategies.
Especially with herbicides, your customers expect reliable solutions. But the rise of herbicide resistance threatens product performance and challenges your portfolio planning and advisory expertise.
Why resistance is your challenge too:
- Loss of efficacy leads to dissatisfied customers
When products no longer work as expected, criticism often falls on you – even if your advice was technically correct. - Pressure on your product portfolio
Resistance reduces the number of effective active ingredients. Demand shifts, and stock planning becomes more difficult. - More advisory effort – and more opportunity
Customers are seeking orientation. Those who provide sound knowledge build long-term trust and loyalty. - Sustainability is gaining importance
Supply chain partners, policymakers, and regulatory authorities increasingly demand strategies to prevent resistance – and you are a key part of that chain.
Knowledge as added value – for you and your customers
Position yourself as a modern, forward-thinking partner who delivers more than just products. Offer:
- Resistance-aware product recommendations
- Practical strategies for product rotation and application
- Clear training for your sales and advisory teams
- A knowledge advantage over online platforms and price-driven competitors
Stronger together against resistance
We support you in enhancing your advisory capabilities, identifying resistance risks in your portfolio early on, and strengthening your profile as a reliable partner in modern agriculture.
Let’s empower your customers – with knowledge, strategy, and responsibility.
Get in touch – we’re here for you!
